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Frontline Marketing: From Reader's Advisory to Programs & Services
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Frontline Marketing: From Reader's Advisory to Programs & Services

When: June 13, 2017
9:30 AM
Where: Upper Merion Library
175 W. Valley Forge Road
King of Prussia, Pennsylvania  19046
United States
Contact: Dana Barber

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Frontline Marketing:
From Readers’ Advisory
to Programs & Services

Frontline staff are crucial to the successful marketing of library collections, programs, and services. Every interaction with the public is an opportunity to communicate what the library does.

Readers’ advisory is an important method for engaging library patrons in conversation. By matching them with the perfect book, we build trusted and lasting relationships.  Every staff person has the potential to provide successful readers’ advisory services. This Readers’ Advisory (RA) for All presentation will provide an overview of RA and introduce the different types of RA staff. Participants will determine what type they are, learn how each type can provide successful RA, and gain the tools necessary to develop these skills.

Following the presentation, Frontline Marketing panelists will share their personal experiences with library marketing. Hear their success stories along with the challenges of marketing programs and services. No matter what your role is in the library, you’ll walk away with new and creative ideas for marketing.

Featured Presenter

Duncan Smith is the Founder and General Manager of the NoveList Division of EBSCO Information Services. As a new librarian, he struggled with the fact that readers’ advisory services were only as good as the individual librarian’s memory and ability to read a wide range of genres. He thought there should be a database that would be a “secret weapon” for keeping track of all the great books to recommend. That “secret weapon”, NoveList, was created in 1991 and was an immediate hit with librarians. NoveList was purchased by EBSCO in 1999.

Since creating NoveList, Mr. Smith has worked to help librarians transform the lives of the readers in their communities by leading a team that creates the tools and resources library staff use to provide their most important service—connecting readers with the books that will make a difference in their lives.

Mr. Smith has a Masters of Library Science from the University of North Carolina—Chapel Hill’s School of Information and Library Science.


Panel Members

Carrie Turner, President & CEO, Cheltenham Township Library System

Marvin DeBose, Library Manager, Adult/Teen Librarian, Haverford Library/ Free Library of Philadelphia

Christina Snyder, District Consultant, Bucks County Library System


Click here for the Workshop Brochure



Registration: 9:00 – 9:30 a.m.

Program Presentation: 9:30 – 11:00 a.m.

Break: 11:00-11:15 a.m.

Panel Discussion: 11:15 a.m.-12:15 p.m. 

Award & Evaluations: 12:15 – 1:00 p.m.  


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